With more than 1,000 integrations available on its App Marketplace, HubSpot is continuing to invest in helping customers connect their preferred apps with the platform. One such app is LinkedIn Sales Navigator, a favorite of sales professionals who build prospects and relationships at scale. For those looking to grow, integrating with HubSpot can bolster their efforts with more robust data — elevating performance from first contact to close.
So what makes integrating HubSpot CRM and LinkedIn Sales Navigator worthwhile, exactly? They say it's about building a more connected tech stack, but the benefits go much further. Read on as we explore what's good about this integration and the results you can expect.
The world of B2B sales is fiercely competitive. Anything you do to give your team the slightest edge is going to be worth the effort, and with HubSpot CRM, you're already halfway there. While HubSpot is pretty powerful on its own, pairing it with LinkedIn Sales Navigator is like a dream come true for sales professionals.
Here’s what HubSpot has to say:
“LinkedIn Sales Navigator is a powerful tool that helps sales teams target, understand, and engage with leads and prospects. From company news to lead search and InMail, it’s a goldmine of useful features for sales reps. With the HubSpot-LinkedIn Sales Navigator integration, you can unlock access to all of these tools directly [in HubSpot].”
In short: you get LinkedIn Sales Navigator information right at your fingertips within the contact/company record. Having robust data provides insight, enabling Sales to deepen relationships with their prospects, all through one intuitive interface
Not only does Sales work more efficiently by integrating Sales Navigator, but they also target and close more of the right customers. Let’s explore how.
Related reading: 24 HubSpot Hacks to maximize platform usage and business growth
As a HubSpot Certified Partner, we're always on the lookout for better ways of helping mid-market brands maximize their use of HubSpot. A big part of that involves streamlining sales outreach. However, it needn’t be a one-size-fits-all approach. Connecting HubSpot and Sales Navigator means you can work smarter without compromising personal connection.
Within the CRM, you can identify “Related Leads” who work at the same company as a contacted lead, and seamlessly add them to your Sales Navigator leads list. Recommended leads and connections appear on company records as well.
Two more tools can help you identify other potential leads — Icebreakers (connections shared with a contact) and Get Introduced (where you can ask a mutual connection for an introduction). You might actually discover hidden allies within HubSpot CRM. In fact, hidden allies are four times more likely to convert when using the Sales Navigator integration.
Send personalized InMail to contacts on LinkedIn
You have the option of sending InMail from either a contact or company record, but no matter which method you choose, there’s no reason not to customize your communication.
Consider leveraging some of the information you have stored in HubSpot, such as the last contact date and past conversations or deals. Tailor your message accordingly. We also recommend going one step further and selecting the most relevant content to the contact’s needs and interests, whether a report or a case study, so it truly resonates. Users of the LinkedIn Sales Navigator integration with HubSpot can attest to the benefits — they see 25% more content engagement.
When you receive a response, continue the conversation in HubSpot and revisit the history in the LinkedIn InMail pop-up box as needed.
And if you’re someone who likes (or truly needs) reminders, you can use HubSpot sequences to prompt yourself to send InMails. Just don’t forget to log the activity against the contact timeline once the task is complete.
The HubSpot LinkedIn Sales Navigator integration seems deceptively simple, yet the opportunities for finding and better engaging more of the right leads are limitless. And if you ask us, that makes integrating with HubSpot absolutely worth it.
Feel free to quote us on this — integrating LinkedIn Sales Navigator with HubSpot CRM is a game-changer for sales professionals. The tools are good on their own, but powerful when used together. By identifying quality leads and personalizing outreach, this dynamic duo empowers teams to forge deeper connections and drive conversion. So, why wait?
Contact us to learn how to harness HubSpot integrations that support your growth.