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Insights from Salted Stone

Marketing Strategy

Get the Most Out of Your Buyer Personas

Building buyer personas is more than just an academic exercise. Here’s how to create actionable buyer personas that are useful for everyone on your team.
Tony Eades
Blog Article | 5 min read
Customer Success

Case Study: Cedar Woods’ Inbound Success

Today’s most disruptive companies are winning on customer experience (CX) and driving revenue growth with a CRM at the centre of it all. How you sell now matters more than what you sell.
Tony Eades
Case Study | 7 min read
ResMed Website Screenshot
Websites

ResMed's Digital Transformation

Learn how ResMed partnered with Salted Stone to create a HubSpot driven, customer experience like no othe
Tony Eades
Case Study | 6 min read
Business Strategy

Digital Strategy & Covid-19: How Agile Businesses Are Making It Work

Trade show cancellations. Vanishing markets. The challenges of working remotely. We share the ways our clients are getting through this crisis creatively.
Tony Eades
| 4 min read
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Branding Business Strategy

Beyond Demographics: Building a Buyer Persona to Understand Your Customer

An often-overlooked key to marketing success is your buyer persona.
Tony Eades
Blog Article | 3 min read
s2Inbound
Marketing

Salted Stone's Hottest Takes from INBOUND 2019

The Salted Stone team had an incredible time at INBOUND ‘19! Here are some of our team's hottest takes from the marketing industry’s favourite conference:
Tony Eades
Blog Article | 3 min read
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lookingforward-S2-AU
Business Strategy

Yet Another ‘Looking Ahead: 2020’ Blog Post from a Digital Agency

“2020 sounds futuristic, mysterious and fast paced, however... 2020 needs to be realistic, clear and well planned"
Tony Eades
Blog Article | 2 min read