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Insights from Salted Stone

Brand Identity vs Visual Identity
Design

Brand Identity and Visual Identity: What’s the Difference?

Your company’s visual identity is a set of cohesive design elements and guidelines. Brand identity is a broader term that includes, but is not limited to, visuals.
Glenn Purcell
Blog Article | 6 min read
Is it worth Leveraging the new HubSpot LinkedIn Sales Navigator CRM integration?
HubSpot Partner

Is the New HubSpot LinkedIn Sales Navigator Integration Really Worth It?

Gabriel (Gabe) McCarthy
| 5 min read
Marketing Strategy

Get the Most Out of Your Buyer Personas

Building buyer personas is more than just an academic exercise. Here’s how to create actionable buyer personas that are useful for everyone on your team.
Tony Eades
Blog Article | 5 min read
Man in front of sunlit window
HubSpot Partner

Full Transparency: Is It Worth It to Hire a HubSpot Partner Agency?

We break down the actual costs and benefits of hiring a HubSpot partner agency compared to the alternatives, like in-house employees and flat-rate services.
Michael Peach
Blog Article | 7 min read
Marketing Strategy

Salted Stone’s Integrated Approach to Paid Media

Paid media is the highest-risk component of a digital marketing strategy, which makes it critical to choose the right paid media agency as your partner.
Meghan Rosales
| 4 min read
Virtual feedback session (Source: Unsplash)
Customer Success

Giving Great Feedback to Your Agency Paves the Path to Success

We asked our production team for their top tips. Follow this advice, and you’ll maximize the ROI of your agency relationship and the success of your projects.
Glenn Purcell
Blog Article | 5 min read
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Chatbot-messages-example
Marketing

Chatbots and Conversational UI in 2023

Thinking about chatbots as conversational UIs helps create a whole new way of thinking about these tools and their usefulness for marketing and sales. 
Michael Peach
Blog Article | 6 min read
Business Strategy HubSpot Partner

Rejuvenating PLAY’s HubSpot & Inbound Strategy

How Salted Stone deployed an end-to-end inbound marketing and sales strategy for FMCG innovation consultancy, PLAY.
Gabriel (Gabe) McCarthy
Case Study | 9 min read
Websites

Why You Really Need a Plan for Your Next Website Redesign

There are all kinds of reasons a website project can go sour, but the most common is trying to update a website without a strategic project plan.
Glenn Purcell
| 5 min read

Featured Case Studies

Customer Success

Case Study: Cedar Woods’ Inbound Success

Today’s most disruptive companies are winning on customer experience (CX) and driving revenue growth with a CRM at the centre of it all. How you sell now matters more than what you sell.
Tony Eades
Case Study | 7 min read
ResMed Website Screenshot
Websites

ResMed's Digital Transformation

Learn how ResMed partnered with Salted Stone to create a HubSpot driven, customer experience like no othe
Tony Eades
Case Study | 6 min read
Business Strategy

Digital Strategy & Covid-19: How Agile Businesses Are Making It Work

Trade show cancellations. Vanishing markets. The challenges of working remotely. We share the ways our clients are getting through this crisis creatively.
Tony Eades
| 4 min read